SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content. Also, it can mean getting links from other websites.
An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a business will hire a service provider to improve its organic Google search result listings.
Keyword research is the most important part of an SEO project. Before a small business can put together a plan to improve its rankings and traffic from Google, it has to know which keywords to target. In general, each page on your domain should target one or two unique keywords. You should have enough pages, targeting enough keywords, to cover the key aspects of your business.
Once you’ve got comprehensive keyword research, the job of an SEO is to help you create new pages to rank for those keywords. After all, If you don’t have a relevant page on your site, you have no chance of ranking.
In cases where you’ve already got a page dedicated to a topic that you’ve discovered during your keyword research, you simply need to optimize it for search engines. Search engines are just computers, after all, and so they require some hand holding to ensure they can understand the subject matter of a page. A good SEO consultant or agency will be able to make modifications to the content and technical underpinnings of your pages to ensure that Google can understand them as well as your visitors can.
‘Getting the keywords on the page’ isn’t the only thing you need to do to earn rankings on Google. After all, there are likely hundreds or thousands of other pages on the Internet that also contain those same terms. So how does Google figure out which ones to rank in which positions? It figures it out by counting the quantity and quality of links pointing to that page. It considers both internal links coming from other pages on your domain and external links coming from other domains
Because Google and other search engines are simply computers, they require some hand holding when it comes to crawling and understanding your site. Google has created quite a few tools and standards that allow SEO professional to provide further details about a site’s content and subject matter. A skilled SEO service provider will be familiar with these standards and have the needed software tools and experts to employ them on your site. Technical audits can vary dramatically in their size, scope, and cost.